Slapped started as a means to address the litter problem created by the persistent delivery of unwanted hard-copy telephone directories to homes and businesses. While these telephone directories are no longer a problem, an increasing amount of junk mail is. Not only does this unwanted mail litter the streets, it also ends up in our waterways and bays and on our beaches, polluting our environment and harming animals and marine life.

This litter problem, combined with the unnecessary destruction of trees and the huge waste of paper involved, motivated us to create letterbox signs that gave home owners the opportunity to take action by choosing not to accept junk mail. Slapped’s first ‘no junk mail’ sign launched in 2010 and was featured in Melbourne Water’s Save Water campaign advertisement on the Punt Road billboard at Richmond Station. Today, our designer range of signs communicates effective and respectful messages about reducing waste, saving water, consideration for others, and also hygiene and safety awareness and advice.  

Trich Neumann, designer at Slapped, has been in the design and building industry for over 30 years and has been involved in the transformation of Telecom to Telstra, Kentucky Fried Chicken to KFC and was the main influence in the development of the Spotlight logo that you see today. 

Slapped has partnered with Cooindaa. Our profits go towards supporting Cooindaa’s mission to improve living spaces for homeless pets.”